Bella Hadid is shocked and upset about the Adidas campaign.

US model Bella Hadid has expressed her shock and disappointment after starring in an Adidas campaign that faced criticism for "unintentional" connections to the 1972 Munich Olympics. Hadid, who is of Palestinian descent, stated, "I am shocked, I am upset, and I am disappointed in the lack of sensitivity that went into this campaign."

The controversy surrounds an advertising campaign for the SL72 retro trainers, which referenced the 1972 Munich Olympics. During these Olympics, 11 Israeli athletes and a German police officer were killed in an attack by a Palestinian group called Black September.

Adidas has since apologized and announced that it would revise the campaign, confirming to AFP that Hadid had been removed from it. The model, who has been a vocal supporter of Palestinians, said, "I would never knowingly engage with any art or work that is linked to a horrific tragedy of any kind."

Hadid emphasized that she had no prior knowledge of the historical connection to the tragic events of 1972 before the campaign's release. "Had I been made aware, from the bottom of my heart, I would never have participated. My team should have known, Adidas should have known, and I should have done more research so that I too would have known and understood, and spoken up," she said.

The campaign, which was released earlier this month, featured Hadid holding a floral bouquet for the relaunch of the trainer originally debuted in 1972, the same year as the Munich Olympics. Hadid remarked, "While everyone's intentions were to make something positive, and bring people together through art, the collective lack of understanding from all parties undermined the process."

She continued, "I do not believe in hate in any form, including antisemitism. That will never waver, and I stand by that statement to the fullest extent. Connecting the liberation of the Palestinian people to an attack so tragic, is something that hurts my heart. Palestine is not synonymous with terrorism and this campaign unintentionally highlighted an event that does not represent who we are."

Hadid described herself as a "proud Palestinian woman" and stated, "I will forever stand by my people of Palestine while continuing to advocate for a world free of antisemitism. Antisemitism has no place in the liberation of the Palestinian people. I will always stand for peace over violence, any day. Hate has no place here, and I will forever advocate for not only my people, but every person worldwide."

Adidas Originals previously shared a statement on Instagram, saying connections to the 1972 attack were "not meant." The German company apologized "for any upset or distress caused to communities around the world" and acknowledged, "We made an unintentional mistake," adding that it was "revising the campaign."

Following the ad's launch, Hadid faced criticism from some quarters on social media, but other users defended the model and called for a boycott of Adidas after the campaign was pulled.

The conflict in Gaza began when Hamas gunmen launched an unprecedented attack on Israel, killing about 1,200 people and taking 252 back to Gaza as hostages. Israel responded with a military campaign in Gaza aimed at destroying Hamas and freeing the hostages. According to the health ministry in Hamas-run Gaza, more than 39,000 people have been killed in almost 10 months of war between Israel and Palestinian militants.